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There are as many ways to start a business as there are aspiring entrepreneurs with a good idea. This book chronicles the ups and downs of just one passionate individual as he grew his business from nothing into a well-known national enterprise, and then sold it on for millions.

The story shows how the power of George’s basic 'keep it simple' philosophy, combined with his unquenchable enthusiasm, drove growth rates of over 30 per cent per annum. Full of useful tips for managing every aspect of the start-up and growing venture, it is a must read for anyone dreaming the dream and looking for some simple words of inspiration. So grab yourself a cup of coffee, and dive in!

Life in Espresso Lane

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